When starting, it can be overwhelming to know how to set up your website to compete and to see it start climbing search engines. But it is essential to be successful with search engine optimization (SEO) to have the right tools.

There is simply no way to conduct keyword research, analyze competitors, track ranking and traffic trends, track conversions, identify any technical issues, and render successful content marketing without the right tools.

1. Google Analytics

This will have to be one of the first tools you will want to become familiar with. Analyze your visitors with the help of and produce a free Google Analytics account. View, monitor, and accumulate crucial website information, such as your audience's demographics and habits, real-time consumer behaviour, traffic sources, and digital advertisement effectiveness. Track advertising ROI and keep tabs on social networking teams and applications.

2. Google Ads Keyword Planner

Build strong keyword lists, find new keyword ideas, and get Google PPC bid estimations to help plan your marketing strategy. Google Ads Keyword Planner is a free-to-use feature within Google Ads, which is also free to create.

3. Google Trends

Google Trends is a free, easily accessible keyword research tool utilized by professional digital marketers, small businesses, and entrepreneurs. Explore how the world, and your customers, search on Google and use the results to optimize your website.

4. Google Search Console

After you set up your website, you'll receive difficulty alerts when Google detects problems on your website. You’ll have the opportunity to view many different stats, including all the critical statistics for a given keyword, the number of times your website appeared in the ideal search results, the comparable click-through rate you received, and how many clicks your website received per keyword.

You can connect your Search Console account with your Analytics account to view even more data in your Analytics account. For example, once the two accounts are linked, you can review search term rankings, clicks, views, and landing pages that rank very highly on Google.

It is also straightforward to set this up on a Squarespace website by following these steps: Verifying your site with Google Seach Console.

5. Google My Business (GMB)

Create a free Google My Business listing to get a free Business Profile that lets you easily connect with customers. Google My Business is seamlessly integrated with Google Reviews, Search, Maps, and Gmail, allowing you to optimize your presence in the Google sphere fully.

6. Screaming Frog

Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. Use the Free SEO Spider Tool to crawl your website and reveal ways to improve onsite SEO, decrease load speed, analyze page titles & metadata, generate XML sitemaps, find broken links, and more.

What sets it apart from other tools is that it allows you to do a technical SEO audit of your site for free with the free SEO Spider tool. All you have to do is input your website's domain into the search bar, click Start, and relax as you wait for the scan to finish.

The best part about this tool is that it's free (up to 500 websites per crawl) after downloading it. All you need to do is enter the website's domain and click Start.