Simplifying Website Upkeep: Your Free Essential Checklist Guide
Prioritize Your Website's Upkeep Well done on creating a stunning website for your business, showcasing what makes you unique. However, don't be misled; your work isn't finished with the launch.
The reality is that launching your website is just the beginning. Continuous management and maintenance are crucial to ensure optimal performance. Just as cars need regular upkeep, websites demand the same attention.
Website maintenance often falls by the wayside due to time constraints, uncertainty about necessary actions, or simply forgetting. However, neglecting it might make future maintenance more challenging. Therefore, it should be your priority.
In this article, I'll highlight the importance of regular website maintenance and how a checklist can simplify this task.
FREE DOWNLOAD! WEBSITE MAINTENANCE CHECKLIST
Reduce stress and manage your website effortlessly with this free checklist! It includes weekly, monthly, quarterly, and yearly maintenance tasks and resources.
Why is it important to review your website?
Regularly reviewing and optimizing your site enhances the browsing experience for visitors, increasing engagement and conversions.
Your maintenance checklist can help with numerous aspects that may need regular checking. The checklist provided details of these items, but here are some key areas:
Regular backups and plugin updates are essential, depending on your platform (WordPress, Squarespace, Wix).
Fix broken links promptly to avoid frustrating users and negatively impacting search engine rankings.
Custom 404 pages are crucial (learn how to create one in Squarespace here).
Monitor and improve your website's loading speed, balancing it with content quality for optimal SEO and user experience.
Regularly check image sizes before uploading to enhance site loading speed.
Evaluate your SEO performance against target keywords.
Update your website content regularly for freshness and search engine favorability.
Ensure all forms (Contact, Newsletter) are functioning correctly.
Regularly review key analytics data.
If using third-party integrations (scheduling software, class hosting platforms), ensure they load correctly to avoid impacting bookings and revenue.
For example, if you run a busy business, you may encounter a glitch with a pricing widget on your Squarespace website.
Checking and refreshing the widget can solve the issue quickly, preventing potential customer loss. Each website will be different; while some require weekly attention, others may need monthly, quarterly, or annual reviews. You can customize your checklist to suit your needs, and it works well on various platforms (Squarespace, WordPress, Wix, etc.).
With so many responsibilities a business owner has, it may be outside the top of things to do, but a business needs to pay attention to its website maintenance. A website may not be something you can hold or interact with in person, but it is your virtual door for potential customers to walk into, and it is nice for them to see a well-structured and working website to visit.
Your website reflects your business, and its condition directly affects your success. Regular maintenance guarantees your website stays current, efficient, and primed for success.
Using our comprehensive checklist, you can proactively address potential issues and enhance your website's impact on your business. So, don't hesitate and download the free website maintenance checklist and start giving your website the care it deserves.
David Mc, Founder & Web Design Specialist
As the founder of Finkea Design, David Mc dedicates his expertise to helping Vancouver's local businesses flourish online. With a decade of graphic design experience and a specialized focus on Squarespace web design and SEO for the past five years, David is adept at enhancing digital footprints.
David shares his rich experience and knowledge through his insightful articles, offering valuable guidance on leveraging web design and SEO to achieve business objectives.
Connect with David on LinkedIn to learn more about his professional journey and skills.