4 Good Reasons Why A Website should be Mobile-Friendly!
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Since the first website, a website's design has been vital to its success. Design and aesthetics have always played a significant role in how people view a website.
Still, companies have recently begun adopting specific design goals to ensure their websites remain relevant. This can be seen with companies that now prioritize creating mobile-friendly websites specifically designed to accommodate smaller screens. This change in design is not just a coincidence.
What is the meaning of a Mobile-Friendly Website?
In simple terms, a mobile-friendly website is a website that can be viewed on a mobile device or tablet, with the size of the website adjusted to fit correctly on smaller screens. The design of these websites is made responsive for the perfect view on the users' mobile devices. Whether placing an order, looking for specific product information or browsing the website, a Mobile-Friendly website will not be a challenge.
More and more people are using smartphones and tablets to browse the web, and it has become very clear that sites must offer phone users the same functionality they provide to those on regular computers or risk losing them.
The goal for every company is to create a look and feel that encourages more people to browse their site from a mobile phone without negatively impacting the site's usability.
A mobile-friendly website provides many benefits that can impact your company, But many entrepreneurs are facing a critical question; whether they should make a website mobile-friendly or should they have an application for their items or services.
To help you make the best decision for your business, let us look at 4 major reasons mobile-friendliness is more advantageous.
1. A mobile-friendly design makes a website more available.
A website that is not mobile-friendly can be challenging for customers to use on their phones. Mobile users can try to pinch and zoom to make pages easier to read, but that is a lot harder when online shopping. This can push potential customers to look elsewhere when they can't find what they are looking for or they can't easily place an order. Without the convenience of mobile-friendliness, potential customers may find another company to use. Mobile users prefer an easy-to-reach website whenever they want to make an order, request information, or access customer services. Hence mobile-friendly websites ensure availability at any minute and with any gadget, including smartphones and tablets.
2. A mobile-friendly design Improves user experience.
A mobile-friendly website provides a less demanding and more convenient experience for mobile users. Studies have found that mobile users are less likely to return to a site if it takes longer than necessary to complete their tasks. A mobile-friendly design provides a better user experience by allowing you to complete your tasks easier and faster without making the user feel annoyed by the manual settings and configurations. A specially designed mobile-friendly site will be able to give the best layout for the device, whether it is big or small.
3. A Mobile-Friendly Website promotes A Lower Bounce Rate.
A website's bounce rate is the percentage of visits that don't result in a customer or client making a purchase or the number of people who visited your website but did not stay long enough to go through the remaining pages. There can be many reasons why your website could be suffering from a high bounce rate, such as it has not been designed to suit a mobile device, your website has too much clutter, or no clear call-to-action.
To have a lower bounce rate, many companies have made their website more mobile-friendly. Many companies cite an increase in sales as the reason they are improving their design and usability - this is because customers are more likely to stay longer once they enter your site, which means more time for them to browse and possibly make a purchase.
4. A mobile-improved website engages Google's ranking
Research by MENA shows that around 96% of Internet users search on Google at whatever point they are searching for something. This implies that if your site offers a negative experience, clients will abandon it and direct search from Google to a more friendly site. Mobile-friendly sites have been found to have a higher ranking in Google for mobile users, which means that marketing costs could be further down than expected, and ROI can be increased appropriately.
In conclusion, landing pages with a mobile-friendly design provide an improved user experience and conversion rates. Always consider your target audience to get the maximum results out of your efforts. If your company's target audience is mainly mobile users, investing in a mobile-friendly design for your website is best.