Key Web Design Services for Small Business Success
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A poor site design does more than damage your credibility. It also makes 90% of shoppers unlikely to return to your site. Website development can help you retain people's interest, and custom web solutions can help you build a brand.
Here, we're going to talk about some key web design services for small business success. Read on to understand what professional web design services you should invest in and how they can help you succeed.
On-Page Web Design
From landing pages to about sections, there are lots of pages that websites use to spread their message. This also extends to navigation pages, blog posts, and product pages.
Small business web design requires an expert hand when optimizing any of these pages. Professionals understand current web design trends. They create a page that your target audience will find appealing after doing meticulous research on your market.
Bold text, colorful images, a high-contrast design, integrated multimedia, and a good branded color scheme are essential. Experts will also make navigation easy with well-considered meta tags and descriptions. Product pages will be easy to browse while purchasing these items will only take a few clicks.
Since web designers understand what makes a great UX and know how to implement it, your page will look sleek and modern. This is critical since site visitors only take two-tenths of a second to create a first impression of your website!
Multimedia Content
A good business website incorporates pictures, graphics, and videos organically into its content. Product photos make people feel more confident in their purchases since they'll know what they're buying. Video testimonials give people insight into what benefits the products have (and how they can resolve specific pain points.)
Unfortunately, putting multimedia onto your website is more challenging than it sounds. That's where expert web development comes in!
Experts can help you boost your visibility, engagement, and click-through rates in many ways:
Taking professional photos
Determining image/graphic/video placement
Scaling multimedia up and down to make them load quickly without losing quality
Distributing multimedia evenly across the website
Using optimized meta descriptions on images and video
Optimizing tags on multimedia content
Seamlessly embedding images/video into other parts of site design
Mobile-Ready Setup
About 60% of the world's internet traffic comes from smartphones. More importantly, 91% of Americans between the ages of 18-49 tend to buy things online with mobile devices. Smartphones are more popular for making purchases than other devices are, and 32% use them for shopping at least weekly.
Professional web design services prioritize responsive design. A responsive website can easily adapt to different screen sizes, including both desktops and mobile devices.
Someone with a 14" laptop screen will see something different than someone with a 10" laptop screen. A person accessing the site on a mobile device will have a totally different design tailored to their device.
Professional designers make sure that the navigation and site layout are seamless on smartphones. They prioritize a great user experience so people can navigate every page easily from a small screen. This decreases the risk of frustrated bouncing and drives conversions as people scroll through the website.
A mobile-friendly design also incorporates easy one-tap payments and simple cart features. This makes shopping easier as well as browsing.
Setting up an online website is important for your business; find why local SEO matters for small businesses also with our own explainer.
Content Optimization
Professionals don't just research your target market and create content they want to see. They also optimize this content to ensure that it packs the biggest punch possible.
Search engine optimization (SEO) is a series of manipulations to your webpage that enables it to show up higher in Google. This aspect of website development relies on researching relevant keywords and using them in content when possible. It also means creating great meta descriptions, making the site structure easy to use, and linking both to other pages on your website and to other sources.
Experts can help businesses with their SEO strategy. They'll add rich high-volume keywords to product pages, about pages, and landing pages to ensure that they show up in Google results.
This boosts your organic traffic so that you can reach the audience that matters most.
Another aspect of optimizing content is creating good calls to action (CTAs.) Prompting site visitors to make a purchase or contact you drives conversions quickly. Experts can help you craft quality CTAs that people will follow in exchange for a coupon or email subscription.
Security
Protecting your data and that of your customers is one of the most important parts of running a business. It ensures that people trust your brand. They put personal and financial information into your website and expect it to be safe.
It also is essential for legal compliance. You don't want to find your business in legal hot water after a preventable data breach.
Web design and development professionals know how to keep your site - and your clients - safe. They'll help you install SSL certificates onto your page and implement technology that protects data. They'll patch up common vulnerabilities while designing your website and make sure that the system's as hackproof as possible.
A Top-Notch Brand Voice
Finally, custom web solutions help you to create a compelling brand. Experts know how to use an engaging voice on all parts of your website. You'll humanize your brand, and people will feel a deeper connection to you.
Experts will ensure that this voice is consistent across product pages, blog posts, and even image descriptions.
Designing a logo is also important. Many professional packages include great graphic design services!
Other aspects of consistent branding like branded color schemes and imagery are also important. Professionals know how to design a cohesive website that sticks in visitor's memories.
Invest in Web Design Services for Small Business Use
Now that you know some of the most important web design services for small business owners, it's time to boost your brand ASAP. Finkea's team is committed to high-quality web design and content marketing.
We help grow your online presence and make you more appealing to consumers. With the help of Squarespace and an understanding of best practices, we can help you appeal to the audience that matters most. Contact us today to discuss your specific needs!
David Mc, Founder & Web Design Specialist
As the founder of Finkea Design, David Mc dedicates his expertise to helping Vancouver's local businesses flourish online. With a decade of graphic design experience and a specialized focus on Squarespace web design and SEO for the past five years, David is adept at enhancing digital footprints.
David shares his rich experience and knowledge through his insightful articles, offering valuable guidance on leveraging web design and SEO to achieve business objectives.
Connect with David on LinkedIn to learn more about his professional journey and skills.