SEO Case Study: West End Wellness, Vancouver
Discover A Holistic Clinic’s Remarkable SEO Journey to Success!
Located in downtown Vancouver on Davie Street. The business has offered holistic health care, including Acupuncture and Registered Massage Therapy, since 2017. In early 2020 the business expanded into a bigger space and wanted help improving its website and its online presence.
West End Wellness has seen an increase in traffic year after year, resulting in new customers and purchases of their services.
(A comparison from Feb to April 2022 to 2023)
How It Started:
West End Wellness had an old website that was outdated, not managed correctly, and due to this, was not optimized for search engines. Like most websites I come across, the site was put together to expect and not made to draw in potential customers with SEO and the proper navigation to convert those visiting the site to call-to-action buttons that would convert visitors into potential customers.
PART ONE: Building a Modern and Mobile-Responsive Website with Squarespace
Before starting our SEO strategy, the first objective was to help build a new website that could be relaunched with West End Wellness's new location. To achieve this, we turned to Squarespace, which I believe is a powerful platform for small businesses looking for a user-friendly interface that can aid our clients in managing their websites effortlessly.
PART TWO: Unleashing the Power of Squarespace SEO-Friendly Software
After we had put together a website that looked good, the next part for online success was to optimize West End Wellness for search engines.
By tailoring our SEO strategy with Squarespaces SEO-friendly tools, we created a solid foundation for improved search engine visibility within West End Wellness’s unique industry. We did a keyword analysis to help us find the right keywords to place throughout the website to bring the proper attention that would see the site compete in search engines.
PART THREE: Remarkable results, with a 2000% increase in Traffic in the first year!
The impact of the combined efforts, where we upgraded the website and implemented our SEO strategy, gave West End Wellness a staggering 2000% increase in organic traffic.
This not only proved what West End Wellness had not been doing, but also what can be done when a good SEO strategy is implemented. The online visibility continues to improve on search results, bringing in new customers and resulting in improved sales.
How it’s going:
Since launching and working with West End Wellness on their new website, there has been a significant increase in both traffic and sales. The business has provided positive feedback and been very happy with the ongoing performance that has seen the site rank on the first page of Google for multiple keywords within their profession.
Their site has been patient and, since keeping a record, has seen the website's organic traffic increase positively with each passing year. Below are the Google Analytics for the year 2021 and 2022:
Looking at this final comparison, you can see the website has doubled from 2.24K Total Clicks to 5.46K and created 4 times the amount of impressions with over 600K in similar months from 2022 to 2023.
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